More employers are using the Internet to recruit as a way to reduce time, cut costs and see a wider scope of candidates. (Make Use Of 2013)
I’ve seen this from my own Twitter feed. After following recruitment companies and general businesses that interest me, I’ve noticed Tweets daily on my news feed from these accounts advertising job vacancies across the UK, and a lot of them are for graduates.
Given there’s been a 73% rise in companies using social media to recruit since 2014 (Jobvite 2014), (higher than using their own corporate careers website and referrals), maybe it’s worth using social media to our advantage when it comes to the job hunt.
Research shows that employers screen potential candidates in making the decision to hire by viewing their professional experience and skills, among other qualities (Jobvite 2014), suggesting that it is becoming increasingly important to showcase ourselves as best as possible on our online profiles, not just on our CVs. How companies recruit is changing and candidates need to as well in order to get noticed and get the job.
So how should job-seekers adapt?
Everyone has a CV, so blogging about the industry you want to work in is an innovative, fresh and modern way to showcase your creativity to prospective employers as well as your genuine interests. It will help you keep current with your industry and constructing opinions about current topics related to your field of work lets your passion shine through.
Blogging will also give you a positive digital footprint (Mashable 2013) and given the personal nature of a blog, employers can engage with your personality and assess how well you would fit into their company culture.
2. Update your LinkedIn
Highlight your skills and achievements just like on your CV, but make sure you also join groups to network with others in your industry. LinkedIn is also a useful tool to search for jobs, with 79% of recruiters using it, (Jobvite 2014) so it’s worth making sure you’re using it the fullest. Don’t be scared to be vibrant and display your personality on your profile too – keep it professional but let employers get a sense of who you are by having a great head shot and headline. (Forbes 2015)
Follow companies that interest you and retweet them to connect with other like-minded people and start building relationships. (Forbes 2012) 39% of employers are using Twitter as a recruitment tool for posting jobs and 51% of recruiters plan to increase their mobile recruitment methods (Jobvite 2014), so why not utilise your Twitter before everyone else catches on?
After you’ve done all of this, make sure your online professional presence comes across as authentic. Which can be achieved by:
- Responding to people who want to interact with you – reply to Tweets and accept Connection requests.
- Promote your blog using your Twitter
- Maintain consistency across your profiles – for example in your photos, handle and tone
- BE YOURSELF! (HelpScout 2016)
The Internet can be great when job hunting, but we all know it’s important to be cautious too. Always take care with what you post online because people, and more importantly, prospective employers, view your social media and construct an idea about you, so be the best version of yourself.
Forbes (2012) ‘4 Ways to use Twitter to Find a Job’, online, Available: http://www.forbes.com/sites/susanadams/2012/11/30/4-ways-to-use-twitter-to-find-a-job/#dedbe404c86a [Accessed March 12 2016].
Forbes (2015) ‘Five ways to Boost you LinkedIn Profile’, online, Available: http://www.forbes.com/sites/susanadams/2015/06/29/five-ways-to-boost-your-linkedin-profile/#32dd99d25100 [Accessed March 12 2016]
HelpScout (2016) ‘5 Tips for Creating an Authentic Online Presence’, online, Available: https://www.helpscout.net/blog/5-tips-for-creating-an-authentic-online-presence/ [Accessed March 12 2016].
Jobvite (2014) ‘Social Recruiting Survey’, online, Available: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed March 12 2016].
Make Use Of (2013) ‘Creating a Professional Online Presence is Crucial for Today’s Job Market’, online, Available: http://www.makeuseof.com/tag/creating-a-professional-online-presence-is-crucial-for-todays-job-market-heres-how/ [Accessed March 12 2016]
Mashable (2013) ‘Why You Should Blog to get your Next Job’, online, Available: http://mashable.com/2013/06/01/blog-job/#CkL97vunwaqN [Accessed March 12 2016]