Topic 3: CVs are Out, Social Media is In

twitter-job-search

More employers are using the Internet to recruit as a way to reduce time, cut costs and see a wider scope of candidates. (Make Use Of 2013)

I’ve seen this from my own Twitter feed. After following recruitment companies and general businesses that interest me, I’ve noticed Tweets daily on my news feed from these accounts advertising job vacancies across the UK, and a lot of them are for graduates.

Given there’s been a 73% rise in companies using social media to recruit since 2014 (Jobvite 2014), (higher than using their own corporate careers website and referrals), maybe it’s worth using social media to our advantage when it comes to the job hunt.

Research shows that employers screen potential candidates in making the decision to hire by viewing their professional experience and skills, among other qualities (Jobvite 2014), suggesting that it is becoming increasingly important to showcase ourselves as best as possible on our online profiles, not just on our CVs. How companies recruit is changing and candidates need to as well in order to get noticed and get the job.

So how should job-seekers adapt?

  1. Blog!

Everyone has a CV, so blogging about the industry you want to work in is an innovative, fresh and modern way to showcase your creativity to prospective employers as well as your genuine interests. It will help you keep current with your industry and constructing opinions about current topics related to your field of work lets your passion shine through.

Blogging will also give you a positive digital footprint (Mashable 2013) and given the personal nature of a blog, employers can engage with your personality and assess how well you would fit into their company culture.

2. Update your LinkedIn

Highlight your skills and achievements just like on your CV, but make sure you also join groups to network with others in your industry. LinkedIn is also a useful tool to search for jobs, with 79% of recruiters using it, (Jobvite 2014) so it’s worth making sure you’re using it the fullest. Don’t be scared to be vibrant and display your personality on your profile too – keep it professional but let employers get a sense of who you are by having a great head shot and headline. (Forbes 2015)

3. Tweet!

Follow companies that interest you and retweet them to connect with other like-minded people and start building relationships. (Forbes 2012) 39% of employers are using Twitter as a recruitment tool for posting jobs  and 51% of recruiters plan to increase their mobile recruitment methods (Jobvite 2014), so why not utilise your Twitter before everyone else catches on?

After you’ve done all of this, make sure your online professional presence comes across as authentic. Which can be achieved by:

  • Responding to people who want to interact with you – reply to Tweets and accept Connection requests.
  • Promote your blog using your Twitter
  • Maintain consistency across your profiles – for example in your photos, handle and tone
  • BE YOURSELF! (HelpScout 2016)

The Internet can be great when job hunting, but we all know it’s important to be cautious too. Always take care with what you post online because people, and more importantly, prospective employers, view your social media and construct an idea about you, so be the best version of yourself.

 

REFERENCES

Forbes (2012) ‘4 Ways to use Twitter to Find a Job’, online, Available: http://www.forbes.com/sites/susanadams/2012/11/30/4-ways-to-use-twitter-to-find-a-job/#dedbe404c86a [Accessed March 12 2016].

Forbes (2015) ‘Five ways to Boost you LinkedIn Profile’, online, Available: http://www.forbes.com/sites/susanadams/2015/06/29/five-ways-to-boost-your-linkedin-profile/#32dd99d25100 [Accessed March 12 2016]

HelpScout (2016) ‘5 Tips for Creating an Authentic Online Presence’, online, Available: https://www.helpscout.net/blog/5-tips-for-creating-an-authentic-online-presence/ [Accessed March 12 2016].

Jobvite (2014) ‘Social Recruiting Survey’, online, Available: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed March 12 2016].

Make Use Of (2013) ‘Creating a Professional Online Presence is Crucial for Today’s Job Market’, online, Available: http://www.makeuseof.com/tag/creating-a-professional-online-presence-is-crucial-for-todays-job-market-heres-how/ [Accessed March 12 2016]

Mashable (2013) ‘Why You Should Blog to get your Next Job’, online, Available: http://mashable.com/2013/06/01/blog-job/#CkL97vunwaqN [Accessed March 12 2016]

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8 thoughts on “Topic 3: CVs are Out, Social Media is In”

  1. Hi Anna,

    Your post is very interesting. I like that you cover the aspects of why should people upkeep professional social profiles as well as how to do so.

    I also like the way you built your ideas around three main platforms for professional networking and how you back your arguments.

    On this note, you talk about the benefits of blogging as giving employers an opportunity to get to know you better. Some may argue that bogging about your interests is good but may not always be of interest to employers. For example a Guardian article (http://www.theguardian.com/careers/careers-blog/graduate-careers-six-ways-get-job-after-university) mentions that building a professional brand is more important that your personal one. What do you think about this?

    From your personal experience, how do you maintain your own LinkedIn account? You mention that it is a good tool to make professional connections, but how would you ensure to have an impressive profile there?

  2. Dear Anna,

    I love your title, it nicely summarizes the change in the recruitment process that you are talking about in your post: how much recruitment is impacted by social media these days. You introduce the different platforms of building a professional profile with also giving some tips on how to perfect them.
    I’ve found your approach of recruitment through use of Twitter really interesting. I only joined Twitter recently, when we started this module and I’m still getting used to its features. I was just using mainly LinkedIn for employment questions and connections, however, it would worth getting more familiarised with the opportunities Twitter offers as well. I actually started to research about this a bit, and I’ve found this article on LinkedIn talking about the benefits of using Twitter as a recruiter: https://www.linkedin.com/pulse/20140403173251-2061783-why-twitter-is-a-recruiter-s-secret-weapon-and-how-to-use-it
    It is stating, that “LinkedIn will always be the top tool for recruiters” but the writer also sais, it is important to use various platforms and diversify in order to reach more and more potential future employees.
    Would you consider Twitter as a competitor of LinkedIn? Or it is just staying a tool for companies where they can reach the right people, but for main connection and business reasons they will always choose LinkedIn in the first place.
    Theo

  3. Hi Anna. I also commented about how blogging can demonstrate passion and interest in a particular field above and beyond that achievable by a site like Linkedin. I made a professional connection since making a personal blog post about coffee, I was wondering if you have made any connections via your blog? I think your point about displaying your personality on your Linkedin page is really key. With it’s usership growing so fast, it is really important to make your page stand out. The Forbes article you linked suggests using photos and videos on your profile which I hadn’t previously considered but I think this would be an innovative way to make your profile unique.

    I agree that being cautious with your online identities is vital to prevent tarnishing your professional image online. Over half of recruiters reconsider applicants based off their social media profiles and the majority of these are negative (Jobvite, 2014). I know personally I have dramatically changed the way I conduct myself on Facebook in the last year or two as I approach working life for this very reason. (See my comment on Shriya’s blog for more: https://spiceytandbz.wordpress.com/2016/02/23/multiple-identities-who-are-you-really/#comment-384)

    So, like me have your changed your activity on social media as you approach your professional life?

  4. Heyy,

    I really liked your article, especially the article. I found the idea of blogging to broaden job search and also improve your digital footprint quite interesting! I never thought about this… Also I definitely agree on the 4 points you mentioned on maintaining your professional profile once created. It’s important to continue on interaction, as this further contributes to an authentic profile and also can benefit in the long-term, like new opportunities arising. However on the other hand, I feel privacy is a major concern when having all your details on profiles e.g. LinkedIn. Having records on employment, education etc. could endanger personal privacy. I understand measures can be taken to limit these, however do we really want to sacrifice our privacy and online identity for opportunities that may or may not arise?

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